Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche to just wishing you were there. Catriona will provide a step-by-step framework that will help new business owners establish themselves and their business in the market and provide the necessary tools to become a recognised expert.

Key learning points attendees will learn:
1. How to use the media to your advantage
2. What social media platforms are right for you
3. How to build your profile

Catriona Pollard is the founder and director of CP Communications—one of Australia’s most respected and innovative PR and social media agencies – and author of newly published book From Unknown To Expert.

Having started her business with nothing (not even a computer) in her sunroom, she had to figure out how she could become a well recognised expert in PR to drive sales for her fledgling business.

Catriona is now a highly regarded expert, international speaker and media commentator in PR and social media. She is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations. Her Unknown to Expert 5 Star System has been used by thousands of people to become highly paid and sought after experts and thought leaders.

www.unknowntoexpert.com

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